Green Tangerine Records
A small record store in Dekalb, Illinois was in need for a new brand. Having close to no visual identity and a new location near the NIU campus, I saw this as the perfect opportunity to make visiting Green Tangerine Records a fun and engaging experience for all music lovers.
The idea for this magazine publication is that Green Tangerine would publish a new one each year, showing the influence of a particular band in classic rock history. This would be sold in-store each promoting Record Store Day, giving the consumer a new collectors’ piece.
One thing this record store was lacking was merchandise with their visual brand. This tote bag perfectly fits a handful of records, while other items to raise attention.
The website functions as a basic online store. Here, customers can search for exactly what they want, browse items, and view new arrivals.