The City of DeKalb

The City of DeKalb Brand and Wayfinding

The City of DeKalb was in need of a new wayfinding  solution. After several meetings with members of their Economic Development Commission, we pinpointed a bigger problem. They had no brand identity, aside from their logo. This wayfinding project turned into a full brand identity project, with the intent to attract new businesses to DeKalb and bring visitors to the downtown area.

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